founder / product
content / editorial
@ Penguin Random House, Weekend Almanac, Sunset, Callisto, Rodale, Yoga Journal
My projects
0-to-1! Founded a bookazine that sold out its first volume. In addition to editing, I managed distribution to Anthropologie, Urban Outfitters, and boutiques; e-commerce; and marketing.
As executive editor, I led a 6-person editorial team and collaborated with stakeholders across all departments at this 120-year-old brand.
I managed practical nonfiction titles from product discovery to publication; including market research and positioning, as well as granular outlining and editing.
Launched the award-winning RodalesOrganicLife.com to rebrand a legacy title. Product managed e-courses, daily publishings, and audience growth.
As a product manager/editor, I LOVED creating product strategy, PRDs, consumer personas, and competitive analysis for new titles that went on to become category leaders.
There is perhaps no more passionate an audience than the yoga world. Mental health? Check. Fitness? Check. Articles, online tools, live events, and books? Check.
A smidge about me
I am passionate about creating products and content that solve consumers’ problems and make their lives better. In the past, that’s meant cookbooks, kids activity books, and everything wellness, as well as content marketing for SaaS companies.
I even founded a successful bookazine called Weekend Almanac.
If you Googled me, you might see my work from Callisto Media, BEAR Data Solutions, Sunset magazine, Women's Health, Yoga Journal, San Francisco magazine, Rodale's Organic Life, and 7x7. Plus some stuff in Rolling Stone, Boston, Redbook, Runner’s World, Spokesman-Review, Williams-Sonoma, Print, Food Arts, and Whole Living.
I live with my husband and daughter in North Lake Tahoe.
